BORED BY THE COUNTLESS
FAST-CASUAL
BRANDS THAT PLAY
FOLLOW THE LEADER?
HAVE THE SAME “TOUCHY-
FEELY” NARRATIVE? HUNGRY FOR
SOMETHING
DIFFERENT?

SAME HERE.

We had a challenge. As we continued to build honeygrow, we ran into a lot of dead-end opportunities. Some spaces were simply too small, couldn’t support our infrastructure, or were just straight up unworkable for us.

Instead of throwing in the towel, we got inventive. Can we pivot our approach without sacrificing who we are? The challenge became an awesome opportunity to create an extension of our brand and our menu.

So, we decided to take all the things that we love and once again bridge our passion for creativity and wholesome foods to provide a different experience through evolved form, simplicity and design.

The outcome?
A creative solution that remains focused on the basics: serve up some…

DAMN GOOD NOODLES

@hgMinigrow
coming soon
285 madison nyc